Audience Lifestyle Results

	Your Answer	Respondent 1	Respondent 2	Respondent 3	Encoding /Decoding Reading
1	Low/middle class	Middle	middle	lower
2	16-29	18-25	16-30	16-25
3	Male and female (70/30%)	Male	Male and female (90/10%)	Male
4	Small cheap to run car (ie citoren saxxo)	VW Polo	rovers	Ford fiesta
5	Council estate – semi detatched	Semi-detached	flats	Semi detatched
6	Cheap drinks, cans ect	Strongbow	Lager and other beer	Basic beers ect, nothing fancy
7	Comedys and sporting programs, live football	Comedy	comedy	No reality tv , humour based tv
8	Drum and base, dubstep, the charts	Dubstep	dubstep	Drum and base
9	Takeaways	pizza	Cheap food	Kebabs, fast food
10	Football and rugby	Football	Contact sports	Football
11	Single, prowling	Single	Single	Single
12	Wherever the deals are at	Greek islands	Clubbing resorts, Ibiza	Holidays with clubs and bars
13	No interest in politics	Conservative	labour	Not really bothered
14	No preference to any band	Plan B	Nero and other bass artists	Professor green
15	High street designers when affordable, primark any other time	River island	asos	As long as it looks good
16	Roughly £500 a month  for leisure	£450	Around £600	£400