rate card for music mag

My magazine rate card

name of magazine –Generation pleX

total circulation – 77, 487

adult readership –  50,456

gender –  male (50%) female (50%)

age –   16 - 30

ABC1C2  - 10,866 – 85%

Ad price - £16,546

Overall advertisement profits -  £1,224,473

Revenue - £329673.20

Audience Lifestyle – constructing the Imaginary Entity

1.       What car/mode of transport do they use?               

    Citoren saxxo

2.       What accommodation do they live in?                      

    semi detatched house

3.       What do they drink?                                                       

   Irn bru

4.       What TV shows do they watch?                                   

   Inbetweeners and football

5.       What music do they like?                                            

  Wide variety of music, chart music and dubstep ect                                                                                                                                                                                                               

6.       What is their favourite meal?                                       

   Not particularily fussed as long as its good

7.       What sport do they watch and what sport do they play if any? 

  Football is played and watched, international rugby also watched

8.       Who is their partner or are they single?                           

  On the prowl

9.       Where do they go on holiday?                                             

 Wherever the deals are heading

10.   Do they vote and if so who for?                                 

  Not interested in politics

11.   What type of bar/pub/club do they go to?                  

    Clubs with loud music

12.   What is their favourite band?                                    

    Likes a wide variety of artists and bands

13.   Where do they buy their clothes?        

 They buy from a wide range of top high street brands and designers

14.   How much monthly disposable income do you have? 

They have roughly £400 a month which can be spent for leisure ect

This is the questionnaire that I created in order to help construct my imaginary entity, it was essential to my planning that I carried this task out as it  enabled me to grasp a basic idea of who my music magazine must correspond with but it is stil necessary for me to distribute this questionnaire in order to ensure that the public can understand my encoding, and therefore ensure that my target audience will be attracted to my magazine.

school mag contents

Tatler magazine rate card and how magazines make money

 name of magazine - Tatler

total circulation – 110,638

adult readership – 198,00

gender – female 87% , male 13%

age – 44 average

ABC1  - 10,866 – 85%

Ad price - £14,013

Overall advertisement profits - £1,555,443

Revenue - £398296.80

How magazines make money

Most magazines in this day and age don’t rely solely on their initial selling price and the amount of people who purchase their magazine.  They now tend to generally make the larger percentage of their income from their use of advertisements within the magazine, this can be proven when a rate card based upon a certain magazine is produced and we can easily identify the advertisements as the primary source of revenue. But aswell as this area of income the magazines can make money from a variety of ways, and these can include things such as running competitions based upon the genre of the magazine or even selling their own products. The final key way to make income would be offering the consumer the opportunity to register with the magazine. To this they generally would have a pay an initial sign up cost, but from this special deals, offers and discounts would then be available for the new member to take advantage of, thus encouraging them to “pump” more money into the magazine coffers

school mag cover